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Bizu Eyewear
EN
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Bizu Eyewear is an eyewear brand from Rio de Janeiro, focused on the eyeglasses, sunglasses and lens segments. The brand's proposal is to reach a younger, open-minded and connected target audience. At the moment, Bizu is increasingly seeking to become a virtual business, which can serve more and more areas in Brazil and even abroad.
Following the ideas of minimalism and basic design, the visual identity has a graphic concept that is very much in line with the brand's purpose: to change its customers' view of the world.
Therefore, the prism was used as a logo icon, to refer to the phenomenon of refraction that happens in lenses, in addition to conceptualizing the brand as follows: once the customer has contact with the brand, he will no longer be the same. Just like optical rays that are refracted.
PT
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A Bizu Eyewear é uma marca de óculos do Rio de Janeiro, focada nos segmentos de óculos de grau, óculos de sol e também de lentes. A proposta da marca é atingir um público alvo mais jovem, mente aberta e conectados. No momento, a Bizu busca cada vez mais se tornar um negócio virtual, que possa atender cada vez mais áreas do Brasil e até mesmo fora do país.
Seguindo as ideias de minimalismo e design básico, a identidade visual possui um conceito gráfico muito alinhado ao propósito da marca: mudar a visão de mundo de seus clientes.
Por isso utilizou-se o prisma como ícone do logotipo, para remeter ao fenômeno da refração que acontecem nas lentes, além de conceituar a marca da seguinte maneira: uma vez que o cliente tem contato com a marca, ele não será mais o mesmo. Assim como os raios ópticos que são refracionados.
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